Over the past ten years, obesity has become an increasingly serious issue in America, and sports participation has suffered slightly as more Americans become inactive. Thankfully, the sports and fitness industry is one of the most resilient industry’s in the world and is perfectly capable of weathering a minor blip. As for the cause of this slow down, many are quick to point at the increased popularity of video games or the meteoric rise of Facebook, Twitter and the like. But regardless of what one may point at to be the true “cause” of the drop in sports participation and rise in obesity, we here at SFIA are constantly analyzing data for solutions. And we may have a new one for you….