The Future of Inactivity and its affect on our Industry


The future was the theme at this year’s inaugural SFIA Industry Leaders Summit: the future of the economy, the future of retail, the future of mergers and acquisitions. A recurring topic throughout the event was the future of participation. With participation in sports and fitness activities being the lifeblood of our industry, it was a relevant topic to dive into, especially considering what the forecast looks like as inactivity could cost the industry $28 Billion by 2018. Take a look at this PHIT America page, to see how we figured out that number (

Due to the overwhelming feedback we received from attendees, the SFIA is hosting a webinar along with PHIT America on Tuesday, November 12th addressing Inactivity and the affect it will have on the business of our industry. The webinar will delve deeper into the State of the Industry presentation that was given by SFIA President and CEO Tom Cove. The webinar will also feature PHIT America founder Jim Baugh and his take on what our industry can do so we can rise the tide for all of our boats. Click here to register for the latest SFIA Thought Leadership webinar.

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