Here at the Sports and Fitness Industry Association, we have a lot on our minds. One day, our research shines light on an important trend in sports participation that we feel demands the attention of our industry. The next, we find a story on one of our members new innovations that promise to change the industry for years to come. Some days are focused on Capitol Hill as we work to increase funding for physical education in school or eliminate foreign counterfeit markets. On others, the “sports fanatic” inside of us comes alive as our office is captivated by an amazing play or underdog victory.